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Friday, October 17, 2008

The Good and Bad of Reseller Hosting

By Bob Willis

While reseller hosting can prove to be a decent source of online income, the business could entail a few unforeseen downsides. A few tips and guidelines would help you make the most of your reseller hosting business and with the right expertise and knowledge; your reseller account would soon be generating good income for you.

It is important to establish trust with the hosting company from whom you wish to buy the reseller-hosting package. In order to achieve this, the potential reseller is required to perform an in-depth research on the company, its services, its support system, pricing structures, features and tools offered, infrastructure of the data center, its reliability, uptime, credibility and much more.

Among the aforesaid, uptime is something that needs prime consideration. You do not want to be dealing with a hosting company that cannot offer a decent uptime of at least 99%. Worst would be that in case of a technical error or unexpected downtime, the customer r reseller is unable to reach the company. This would just spell ruin for both the parent host as well as the reseller business. Therefore, you need to be associated with a company that offers maximum uptime and highly professional hosting services and products.

A good approach would be talk to other users as well as resellers through online discussion forums, blogs and read their testimonials and reviews. In fact, there are a few web hosting directories that offer unbiased reviews and ratings on web hosting companies. You need to be however wary about the reliability of these reviews and ensure that these reviews are received through an unbiased source. The best way to ascertain this is to focus on reviews that highlight both the negatives as well as positives of the company's services and products. Reviews that equate to promotional content are in all probability unreliable.

Another aspect is the pricing structure for the various hosting packages. The reseller needs to analyze whether these prices are well aligned with the hosting market or is the service unreasonably priced? The pricing would of course be dependent on the quality of services offered. The parent host should be equipped with advanced software and hardware in order to deliver high-end hosting services to its customers. This way, the reseller can be assured that he/she is dealing with a company that utilizes advanced web hosting technology.

On the flip side, if the reseller ends up being associated with a company that does not deliver quality services, the business would only decline and perhaps eventually lose out in the competitive hosting industry. It is precisely because the hosting industry is getting fiercely competitive that is becomes all the more important to sign up with a company that delivers high quality services and hosting products.

Most important is the type and quality of customer support offered. A reliable and professional host would offer 24/7 support and this aspect is never overlooked by a discerning reseller or potential customer.


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