As a small business owner, you most likely use a variety of advertising methods from print to television, radio and flyers. If you don't have a web site or domain name URL, you are missing out on a wide set of potential customers. While placing your phone number or address on your promotional materials may help drive some traffic to your stores, making information about your business publicly accessible on line will pay wide dividends in terms of helping you to target new customers in your area.
Beginner Web Hosting
The first step you need to take is to obtain a domain name for your business. When selecting a domain name, you should look for a .com domain that is memorable and reflects your business. There are two general approaches: you can find a domain name that represents your existing business name (e.g., MyStoreName.com or the local variant MyCityMyStore.com) or find a generic name that reflects what you offer (e.g. MyServices or MyCityMyServices.com). In fact, it may be advantageous to select both options to give you maximize flexibility in your promotions.
Once you have a domain name, then you'll want to build out your first web site. Rather than hiring an expensive web developer, you can use tools such as the 1and1 Click and Build program to use an intuitive visual interface. Getting your business presence on line should be affordable, effective and easy - hosting with 1&1 can help you meet these criterion in a single location.
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