The web hosting industry has become fiercely competitive and hosting companies are constantly looking for strategies to keep apace and remain on the top rungs in the hosting market. With such a rush of hosting companies, customers find it difficult to choose a reliable provider. By adopting a few strategies and methodologies, hosting companies can manage to rake in large profits and carve a decent niche for themselves in the industry.
1.Referral Programs
Referral programs can boost sign ups considerably and is a proven strategy, not just for web hosting companies but many online businesses as well. This pogram gives you a chance to directly interact with your customers. The customer is assigned with a special tracking number id and when another customer signs up for your hosting services through that id; the customer is given rewards or discounts as per the rules, terms and conditions stipulated by the hosting company. These referral programs therefore bring more users or customers to sign up for your services. Specially designed softwares are available in order to manage and track the above explained referral activity.
2.Mouth Publicity or Recommendations
If your company has been able to achieve customer satisfaction, chances are that you would naturally get recommendations perhaps evenly effortlessly. Participate in forums and blogs and take this route to generate popularity of your reseller website. Such relevant discussions would also influence your search engine rankings, an achievement that every website owner is striving for. Remember, happy customers would in turn generate more happy customers. Leave behind your website URL for easy access in case the discussion peaked some reader's curiosity. Consider this step as enhancing your website visibility and spreading the word out about the reliability of your hosting services.
3.Hosting Directories
Submit your website to reliable and unbiased hosting directories. By doing this, you receive targeted traffic as well as higher search engine rankings. Once you have garnered ample credibility in the market, some web hosting companies may even want to do one-way link exchange. This will enhance your search engine rankings as well as website visibility even more. Most hosting directories out there could be perceived with a skeptical mind as not all directories give unbiased information and ratings. So select a hosting directory that has a loyal customer base and features impartial reviews and ratings about different hosting providers.
4.Link Exchanges and banner ads/pop-up, email campaigns
A little initial investment would yield optimum profits in the future. Set yourself an initial advertising budget. Alternatively, you could utilize the services of website marketing industries that could help you earn decent search engine rankings and place your banner ads or pop-up ads on relevant websites. You could also design email campaigns in order to offer relevant information to people who would be interested in your services. These mails could also include discount schemes or hosting coupons in order to attract the targeted customers to sign up for your website hosting services.
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