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Sunday, September 14, 2008

Dedicated Servers Are Best For Webcasts and Web Conferencing

By Adam Gufarotti

As more and more people begin to realize the potential of using webcasting and web conferencing to meet their needs, you can be assured that these fields will continue to grow.

Webcasting

Webcasting can be done in one of two ways. In a live webcast, streaming audio and video are sent from the broadcaster's video equipment, right to the computer of the audience that is watching and listening. This is popular with media agencies, as well as companies that have a message to convey to their clients or consumers. A pre-recorded webcast is usually stored on a server and can be accessed by the audience, whenever they choose to view the program. Many who produce online talk programs and other media events use a combination of these two types of webcasts to reach more people with each of their efforts. As both of these require a large amount of bandwidth, the use of a dedicated server is a must if webcasting is a regular feature of their website.

Web Conferencing

Web conferencing works similarly to a live webcast, as far as technology goes, but has a completely different function. In a web conference, a number of users will be online at the same time, interacting with each other over the Internet, just as they would if they were in a land-based conference. Web conferences often feature live, streaming video, using a web cam that is fed from each user's computer. This allows everyone involved in the conference to share ideas, use visual prompts and better gauge the reactions of those that they are speaking to during the conference. This form of online communication also requires a very high amount of bandwidth, to broadcast to each of the users, and can only be done effectively through the use of a dedicated server. Many of the world's top international companies are now using web conferencing for their business purposes, as this reduces travel time and expenses for both themselves and their clients.

There are a number of different uses for both web conferencing and webcasts, depending on the purpose of the online event and the audience that needs to be reached. From talk shows to instructional videos, client meetings to brainstorming sessions, companies with an online presence can certainly find a suitable use for each. All it takes to get started is a little bit of technical know-how, a few great ideas and a dedicated server to handle the workload.


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